How to Create Content for Instagram Stories.
How to Create Content for Instagram Stories.
Social media is ever-evolving. There are constant updates, new apps, and platforms can be completely shadowed by something new overnight. We’ve seen it with the likes of Myspace, Bebo and more recently the popularity of Instagram Stories overtaking Snapchat. It’s hard to predict what the next big thing is but what we can do is embrace these new apps with open arms, so we are always up to date with the latest play.
Instagram stories is an incredible way to connect with your audience. It gives them a direct line to you and can take the pressure off of having to create perfect content all the time. The fact that it’s contained within the Instagram family means that it’s easy for people to interact with as they’re already there. This feature has become so popular that some people prefer to watch their stories than to scroll their feed now. That’s a whole group of people you could be missing out on connecting with if you’re not getting involved.
So, where do I start?
The best place to start when creating content is to figure out some themes. Themes can be anything from behind the scenes to a promo. You want to cover all the areas that you want to talk about, and that adds value to your audience. Around five different themes should be the sweet spot but don’t forget you can always add to this and re-jig if some themes aren’t performing so well.
Do your research
One of the best ways to figure out what content you should create if by finding out what content you react to. Look at your favourite brands, what are they doing well? What stories are less successful? Tear them apart! Screenshot the good ones and make sure you are continually keeping up to date with what’s happening in your industry. It’s a good idea to have a brainstorm session and put together a massive list of all the types of posts you could make. Are they sequenced stories? Still images, videos, casual or more stylised? Now start piecing together the types of posts that will work with your themes. For example, a behind the scenes post may be a casual series of videos exploring a day in the life of one of your employees. If you want to feature some products these stories might feature some professional images with text. It’s all about exploration and trial and error.
Create a Routine
Now that you have a plethora of content ideas for Instagram Stories we’re going to let you in on a secret. Routine is your best friend! That day in the life we were talking about earlier? Do it once a week. Once you figure out what your audience is responding to, make it into a weekly thing. You’ll find that people will start tuning in and engaging with you a lot more. You can even include them in the decision-making process by asking them questions or utilising the poll feature to figure out exactly what kind of content they want to see. When you know you have set things in place for specific days, it cuts down the time you spend planning out content, and that’s invaluable for your business.
Plan in Advance
For a lot of people, social media can be very overwhelming. “I just don’t have time” is something we hear a lot. If you want your business to succeed online, then make time! Incorporating your Instagram Stories into your content calendar is an excellent way to make sure your content is relevant and ties in with your schedule, not the other way around. By planning out your stories with your other posts, you can make connections you might not have before. For example, you may have an event on one day, so you can schedule in some time for creating Instagram stories to support that. You might have a sale coming up; you can plan the kind of content you need to be making to promote that on Instagram stories. When you look at it this way the puzzle pieces come together quite, and you’ll find your calendar filling up before your eyes.
Don’t Forget that Personal Touch!
Instagram Stories is a beautiful platform for forming connections with your followers. It allows you to be more casual (if you choose to) than arguably any other platform. The stories you post only stay up for 24hrs and reside outside of your Instagram grid. This means you don’t have to worry about curating them to fit within a larger group of images or videos. You have the freedom to create as you like and show a personal side to your business that people are craving. This is especially important with small businesses. People want to know who’s packing their orders or hand pouring their candles and by showing them the ins and outs of your biz, you are offering them a new level of transparency. We’ve found our engagement rates have skyrocketed since showing our mugs regularly and we love the relationships we are forming with our audience because of it.
Those are our top tips for creating content for Instagram stories. Get out there and put them into practice. Have fun – it’s an incredibly playful platform that allows you to be creative and explore heaps of different options. Just make sure you review your efforts to see what’s working and how you can improve.
About The Author
A social media junkie at heart, Bayley always has one finger ready to scroll. She’s spent the past three years navigating the ins and outs of the digital world and has a passion for helping businesses make the most of their interweb presence.With a BFA in photography she can’t go past a well curated insta grid and has an interest in telling stories through photography. She also gets a kick out of creating beautiful content for clients.
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