Why Your Business Should Be On Social Media
We use it every day, whether it be to share a picture of our breakfast with friends, send a direct message to our parents or just as a platform to share our two cents. Social media has become an integral part of our lives, and you’d be hard-pressed to find someone in New Zealand who isn’t connected.
So, if you have a business and want to reach your target audience, why not take your marketing to where they are all hanging out?
Not convinced? Read on for more reasons why your business should be on social media.
The Numbers Don’t Lie
Around 3.196 billion people use social media every day. That works out to be almost half of the world’s population. The amount of adults using these platforms increases every year as kids start to adapt to new technologies earlier on. With the rise of Netflix and other streaming services, people are moving away from their TVs and on to the web. It’s not at all surprising to learn that on average people are spending around 1.7 hours every day using social networking services and in turn, these platforms are driving more traffic to websites than search engines.
A New Branch of Customer Service
People are starting to connect with businesses through Messenger rather than call to ask questions. It’s a great way to convert an inquisitive follower into a customer. Businesses that do not answer social media messages are basically not answering the phone. Social media offers a direct and convenient line to your customers, so why not take full advantage of it?.
Everyone’s Using It: The Multiplier Effect
The scope of reach that social media is capable of is astounding. When your business posts on Facebook, anyone who likes or follows your business has the potential to see it. If they engage with your post, you multiply your chance of exposure. If you share a link to your website, this will help drive customers to your landing page: a great benefit in raising your Google search ranking. Over time this could result in you having increased organic traffic to your website from your organics posts on Facebook.
A Brand Building Mecca
Your social media platforms are an extension of your brand’s personality. It’s where your customers can get to know what you’re about and the kind of things you value. It’s a great place to share valuable info with your customers as well as giving special perks that will help to increase their brand loyalty. If you put time into nurturing your online relationship with your clients, you’ll find an overall increase in engagement and an increased brand awareness – WIN!
The Endless Potential Of Social Media
Marketing is just the tip of the iceberg of what social media can do for your business. Social media tools are being used all over the globe to streamline processes for buying and selling, enhance customer service and trigger product developments. Work-friendly social media platforms are changing the dynamics of companies. Using Slack and Facebook at work are being proven to break barriers and promote collaboration among team members – AKA productivity levels are skyrocketing!
How Do I Get Started?
The first step in getting your business involved in the social media market is to put together a killer strategy. You’ll need to identify your business goals and your target audience as a bare minimum.
If you don’t have a social media strategy yet and would like help putting one together – schedule a 15-minute consultation with the team at Altitude Media. We love helping our clients create awesome social media strategies. .
About The Author
A social media junkie at heart, Bayley always has one finger ready to scroll. She’s spent the past three years navigating the ins and outs of the digital world and has a passion for helping businesses make the most of their interweb presence.
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